Capture more sales by
accepting credit cards online!

Accepting credit cards online is a requirement if you sell a product (or plan to) on the Internet. It has been estimated that up to 60% of sales can be lost by not accepting online credit card payments. You've worked hard to bring visitors to your site. Don't let them leave just because you don't accept online payments!

However, when it comes to implementing e-commerce on their Web site, most people are overwhelmed with the number of components needed and the incomprehensible jargon used in the industry. Even after visiting hundreds of Web sites, sending email and making numerous telephone calls, many people feel they know less about e-commerce than before they began.

Our goal is to help you understand e-commerce as it relates to the successful operation of your web site and to help you understand and reduce the associated risks.

As an operator or owner of a web site, you must understand how e-commerce works to ensure that you maximize your profits and reduce your risks..

We will explain step-by-step, in easy to understand terms,  everything you need to know about e-commerce and precisely what you must do to enable your web site to accept online payments.

Here's some of what you'll learn:

• How to turn a noncommercial web site into an e-commerce site
    
• We'll explore the various participants involved in an online transaction--who they are, what they do, why they exist, when you do or do not need them, etc.
    
• You'll learn what all that jargon means! Terms such as acquirer, processor, host mode, terminal mode, etc. will be explained in simple, easy-to-understand language. As a web site owner, not understanding these components of e-commerce can cost you money!
    
• We'll also talk about how to promote and market your site. Because even the best e-commerce site is of little value if you don't get visitors to your site.

The first issue of the e-Tips newsletter was released on April 5, 1999.  Here are some of the topics covered in this issue:

• Understanding e-commerce jargon: We begin our e-commerce glossary by exploring some of the terms used in the industry and what they mean.
    
• The credit card transaction process.
   
• What happens during a credit card transaction? We track the flow of cash from your customer to your bank account.
   
• How you can improve your current online order process. You can use this idea to provide a positive buying experience for your customers even if you haven't implemented your online order process yet!

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